Platinum Guild India has joined hands with Oxfam India to uplift the lives of migrant workers. The initiative will impact 4500 families, approximately 22,500 individuals over 3 months. The relief package includes 3 key components daily meals/food essentials, sanitary kits as well as a direct transfer component for essential non-food supplies. It will touch lives in states where the impact of the pandemic has been brutal combined with natural calamities that followed i.e. West Bengal, Jharkhand, Odisha & Bihar. With this initiative, the aim is to bring a bit of hope back where it is needed most.
Platinum Guild India
Ms. Vaishali Banerjee, Managing Director, PGI India, expressed her a pleasure to be associated with OXFAM India to launch this initiative.
Amitabh Behar, CEO, OXFAM India welcomed the partnership with Platinum Guild International (PGI) India.
Migrant Workers’ Ordeal
Migrant workers form the backbone of the Indian economy. The cruelest impact has perhaps been on them. This act is hence a small step towards uplifting their lives. Platinum Season of Hope also extends into a retail activation carried out in partnership with all of Platinum Guild India’s retail partners across 1200 stores.
Successive phases of unlocking with the convergence of the festive and the wedding season in Q4 has meant that the trade and consumer sentiment towards platinum remains positive. Hence, Season of Hope will act as a catalyst building on this positive sentiment. It will straddle all 3 platinum jewelry categories, Platinum Days of Love – the couple band offering, Men of Platinum – the offering for men and Evara – placed in the women’s segment.