Friday, September 25, 2020
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Vivid World of Colored Gems

Vibrantly Colored Gemstones Are Popular Among Indian Consumers And Have A Deep-Rooted History.

Vivid World of Colored Gems

Colors are powerful communication tools. Gems are an integral part of mother earth. Rajasthan had no agriculture but sand all over. There were gems and jewelry made with those colorful and precious gems that started gaining popularity. Rajasthan provides employment opportunities to people because of gems jewelry.

Precious and semi-precious stones

The terminology no more exists. All stones are precious. Earlier they were categorized based on their price. Those with prices lower than others were considered semi-precious. In India, people are not willing to spend on semi-precious stones. It’s an uphill task to sell those semi-precious stones to people.

We can create a huge gemstone market in India itself by making people aware of the varieties and prices of gemstones. The clarity and the color of the stone are important. Sometimes the color is not that good but the shape is amazing, sometimes the color is amazing but the shape isn’t up to the mark.

Cut and polishing of Emerald originated in Jaipur. People brought verities of Emerald in Jaipur. This is how the Emerald industry grew in Jaipur.

Imitation Ruby

Ruby is a popular stone in Jaipur and Thiruvananthapuram. The shape and color of ruby are amazing and that is why it is difficult to imitate. The vibrant red color makes it popular. Ruby has blemishes too and is not flawless.

Enhancement is for increasing the durability of the stone. However, People do not take the word enhanced stone so openly and they think twice before buying. The fact is that 90% of the stones are certified.

The beauty of the stone definitely sells. A good combination of color and luster adds to its value. The stone is more important than the design. Design is important too.

Earlier the gemstone business used to survive because of the trust. Now things are different. A jeweler must have transparency with the client.

Mines to Market
the authorMines to Market
Prashant Rathod

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