“Gem business of the 21st century. Pandemic has pushed gem dealers to go online”
Due to the covid travel restrictions, the gem trade fairs are not taking place. Large-scale manufacturers have turned to sell online.
One of the pioneer manufacturers to take the effort and move online is starlanka.com who began its online venture even before the pandemic.
” Our industry has been lacking in technological advancement ” commented Suhail from Starlanka.com
Many other manufacturers are onboarding the online business and some of the best selling gemstones we have seen online are :
- Paraiba Tourmaline – A stone that has been gaining popularity on the red carpet and online because of its unique neon blue color.
- Tanzanite – A very new gemstone that was un-earth in the 19th century is one of the best alternatives for Blue Sapphire which makes it one of the most desired gems as well.
- Aquamarine – A simple yet elegant gemstone whose colors ranging from light blue to the famous Santa Maria color are also another best-selling item.
The world is ever-changing and online is a great platform to reach customers worldwide. The gem industry needs fresh new ideas in helping sustain and moves the business forward in the right direction. If you are one of the gem dealers who are not yet gone online now is a great time.