Senco Gold & Diamonds enrolls Dutee Chand as its brand ambassador. Jewellery manufacturer and retailer Senco Gold & Diamonds have signed in Dutee Chand, an internationally acclaimed Indian sprinter and current national champion in the women’s 100m event, as its new brand ambassador. Chand will be promoting ‘Everlite’ – the lightweight jewellery range from Senco Gold & Diamonds. The brand is also celebrating the ‘pride’ month and has rolled out a new campaign in honour of the LGBT community #MorePowerToPride #loveislove.
Senco Gold & Diamonds has also unveiled a new range of ‘Everlite’ jewellery as part of the ‘pride’ month celebrations, named ‘Love is love Collection’. Suvankar Sen, CEO, Senco Gold & Diamonds and the company’s new brand ambassador, Dutee Chand unveiled the new range of jewellery. The Love Collection offers a signature range of rings, ear-studs, chains and pendants in Gold and Diamond, and can be used as part of daily wear as well as for party wear. The price range of the collection starts from Rs. 12000 for both Gold and Diamond pieces.
“Senco Gold and Diamond has always taken a very progressive approach towards its jewellery as well as life in general. Amid these tough times, we want to spread the gleam of hope with our Everlite brand. The new Love is love Collection is inspired by pure love and heart as it’s the love of our friends and family that is keeping us positive in these testing times. We are also honoured to have Dutee as our brand ambassador,” said Suvankar Sen, Chief Executive Officer, Senco Gold and Diamonds.
“She is a talented athlete our country is proud to have. She is set to feature in a race in the Olympic qualifying event next week, and we wish her all the best. We are confident that she will come out with flying colours in the Olympic qualifying event and make our country proud again at the grandest sporting event in Tokyo,” he added.
“This is a unique association of a jewellery brand with an athlete, and I am really happy that Senco Gold will be supporting me in my quest. I look forward to a successful relationship with them. I really hope I can visit a Senco Gold & Diamonds showroom once the pandemic and Olympics are over,” said Chand.