Lakmé Fashion Week (LFW), India’s biggest fashion stage, in collaboration with the Diamond Producers Association (DPA) has called out to all diamond jewellery design enthusiasts to showcase their talent.
The Real Cut is a platform for aspiring diamond jewellery designers to collaborate with the best of contemporary fashion, giving winners a once-in-a-lifetime opportunity to showcase their designs along with leading fashion labels at the much-awaited LFW 2019 Winter Festive.
The contest is open to diamond jewellery designers associated with leading jewellery brands across India and have been creating masterpieces over the past three to eight years. Winners will be chosen by an eminent jury panel, which will evaluate them on parameters ranging from quality, innovation, marketability to originality.
Richa Singh, Managing Director – India, DPA, said: “We realized that there is so much talent in our industry that doesn’t get the recognition they deserve, and we are once more looking for prolific diamond jewellery designs that will complement pret wear collections by the country’s leading fashion design labels. It is the perfect opportunity for young diamond jewellery designers to celebrate this billion-year-old miracle of nature and display the integral role they can play in everyday wear fashion. I am excited to see the range of designs this season.”
Jaspreet Chandok, Vice-President and Fashion Head – IMG Reliance, said: “We are thrilled with the association as it opens the doors for the entire diamond jewellery design community to interface with the Lakmé Fashion Week. It also provides young talent in an allied industry the leverage of the premier fashion event in the country and we hope some of our discoveries make a major mark in the industry going forward.”