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GJEPC signs MoU with eBay to boost retail exports

GJEPC signs MoU with eBay to boost retail exports. The Gem & Jewellery Export Promotion Council (GJEPC), apex body of gem and jewellery trade, has signed an MoU with ES Online Services (India) Pvt. Ltd. (an eBay Group Company) to  provide impetus to Indian gem & jewellery sellers on the global (electronic) e-marketplace and explore potential business collaborations for facilitating sectoral growth.

As a first step towards this endeavour, eBay will create a micro site (‘Made in India’ page) for GJEPC members selling in eBay websites. GJEPC members subscribing on eBay marketplace(s) will be placed together on this proposed micro site for better accessibility.

As per the understanding, ES Online will facilitate awareness workshops/ webinars/ seminars to educate GJEPC members about e-commerce retail exports opportunities and train on policies and best practices in product listings, selling, shipping, and customer services.

“It will also provide information on cross-border trade, such as market studies, latest design trends, standards and specifications etc. GJEPC, on the other hand, will provide infrastructure support for conducting such awareness workshops/seminars, said a statement from GJEPC.

Meanwhile, the council will be setting up an e-commerce Promotion and Facilitation Desk (EPFD) at all its six regional offices which will have a dedicated manpower promoting e-commerce amongst GJEPC members and generating leads. While ES Online would train the manpower at EPFD.

“The collaboration between eBay, India and GJEPC is a step towards facilitating gem and jewellery exports through e-commerce platform and drive the vision of “Digital India”. The platform will enable Indian jewellers to have easy access to international buyers,” said Colin Shah, Chairman, GJEPC.

During the pandemic, the industry demonstrated a keen willingness to adapt to new business realities. Demand for gems and jewellery is picking up in all major export markets, hence it is important for us to tap all important online opportunities.

“We believe, this association with eBay will be a key catalyst for the digital transformation of the gems and jewellery sector in India,” said Shah.

Shah further said that GJEPC’s association with eBay will help the gem and jewellery industry to contribute to Hon’ble Prime Minister’s dream of enabling MSMEs to reach out to the overseas customers; this will aid in achieving the vision of making every district in India to export at least one product (one district one product). Moreover, it will boost the gem and jewellery exports thus helping us to achieve our goal of USD 75 billion exports by 2025,” adds Colin Shah.

Vidmay Naini, Country Manager, eBay India-CBT, said “We, at eBay in India, are convinced that Indian gems and jewellery sellers are well poised to scale their business and presence across the eBay marketplace globally. The MoU is a step forward in enabling them in this endeavour. Together with GJEPC, we will educate, support and scale these sellers on the eBay marketplace.”

ES Online, itself or through its service providers will assist GJEPC members on   registration/sign-up process on eBay marketplace and provide support to end-to-end on-boarding procedures (including sellers’ registration on eBay, KYC documents, PayPal registration etc.) and getting their account activated.

For GJEPC members, eBay to offer its basic store subscription (worth US$ 27.95 per month) at free of cost for three months from the date of registration/sign-up on eBay marketplace.

Mines to Market
Prashant Rathod
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