Saturday, December 5, 2020
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Forevermark Diamonds Reiterates Its Commitment to Protecting Wildlife on This International Environment Day

WildlifeInternational Environment Day

Forevermark Diamonds reiterates its commitment to protecting wildlife while keeping responsible sourcing at the core of their business on this International Environment Day. Forevermark promises of beautiful, rare, and conflict-free diamonds while ensuring responsible business practices. It emphasized its commitment to the preservation and protection of habitats, their species, and the wider natural world. Love for nature and respect are the core brand values it embodies. It is committed to the protection of the environment and embarked on various initiatives that run deep connection between diamonds and the earth.

  1. Six hectares for every hectare of land affected by the Group’s mining activity, are set aside for conservation, equating to approximately 200,000 hectares.
  2. De Beers collaborated with the Government of Botswana to support the white rhino population including conservation, breeding, and relocation programs.
  3. De Beers elephant conservation program at the Venetia Limpopo Nature Reserve is a success story. The number of elephants now exceeds the park’s carrying capacity. So the group is moving 200 elephants more than 1,000 miles to Mozambique, where there is a need for re-population.
  4. De Beers Group has initiated a multimillion-dollar research program focusing on using kimberlite rock to capture carbon dioxide from the atmosphere and establish a carbon-neutral mine.
  5. 83% of the water used for diamond mining is recycled.

“ Every day Forevermark and the de Beers Group commits to protecting the natural world and positively impacting the countries where our natural diamonds are sourced. A Forevermark diamond is a lifelong reflection of the beauty, perfection, and infinite variety of nature. Both diamonds and wildlife share the concept of forever, and this concept depends on what we do today to make sure we have a future, which is indeed forever. Our business is based on recovering nature and treasuring these successes” Sachin Jain, President, Forevermark India.

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Prashant Rathod

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