Reliance Brands has signed a deal to bring iconic American jewellery brand Tiffany & Co. to India according to media reports.
Besides Tiffany & Co., Reliance Brands has signed up to bring American lifestyle label Tory Burch to India. Both the brands will be launched at Mumbai’s Jio World Centre mall, which is scheduled to open on April 2020.
Reliance Brands, a subsidiary of Reliance Industries, sells luxury labels such as Ermenegildo Zegna, Brooks Brothers and Bally in India.
This will be New York City-headquartered Tiffany & Co.’s third attempt to establish a presence in the Indian market. Its first franchising arrangement with a local jeweller, through which a store was opened in Mumbai’s Oberoi hotel years ago, was unsuccessful. Besides the US, the company’s stores are present in China, Australia, Canada, France, UK, Hong Kong, Japan, and the UAE.