Urban Nature | Mines to Market

Forevermark unveiled its Trend Report for 2020 in Mumbai. The two key themes were developed at Forevermark’s Design and Innovation Centre in Milan. The themes have been identified to inspire and shape the desire for diamonds for Spring Summer 2020. Across both inspiring trends, these essential concepts are translated into a rich array of design solutions at the very heart of which sit beautiful, rare and responsibly sourced Forevermark diamonds. The two themes ...Urban Nature & Open Mind have distinct concepts. While Urban Nature shows jewellery that suggests a harmonious connection to the natural world speaks to our hope for a positive future. Botanical forms such as flowers, leaves and tendrils combine with sculptural outlines, dramatic planes, and abstract symmetries to create a striking new design language, Open Mind is an ode to those free-spirited individuals who have an unbounded curiosity about the world around them. Jewellery inspired by Open Mind has an informal, joyful quality Urban Nature shows silhouettes that are part organic, part architectural are conjured from precious metals such as white and black gold. Spectacular settings hold beautifully cut diamonds in designs that entwine fingers, cascade from ears and lovingly embrace wrists and necks. Open Mind, however, explores new design boundaries and are playful, experimental forms emerging in the final forms. When baguette diamonds take centre stage, scintillating silhouettes are the thrilling result. A rainbow palette of enamel colours adds to the sense of enchanted wonder in designs that trigger a jubilant emotional response. Federica Imperiali, Head of New Product Development at Forevermark said: “From finding personal fulfilment, and creating a meaningful design, to protecting our precious planet, and the value of empowerment and acceptance, the Forevermark 2020 Trend Book speaks to important truths about the choices we make as we live our lives, and the legacy we wish to leave. The trend Urban Nature is a whole philosophy of life whose ethos is the protection of our beloved planet. In designs where urban drama and nature’s bounty come together, we are reminded of the beauty that grows when perfect harmony is achieved. As for Open Mind works on many levels is what makes it such an important and relevant concept right now. It is a reminder to protect our liberties, whilst at the same time seizing life’s opportunities and celebrating them with a happy-go-lucky vibe.”

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