Chow Tai Fook | Mines to Market

The Natural Diamond Council (NDC), a leading advocate for the integrity and positive impact of the diamond industry, announced a new partnership with Aurostar today. This collaboration unites two industry leaders with a shared vision for a sustainable future. Aurostar is a globally recognized diamond manufacturer and builds on a legacy that started in 1966. It is helmed by third generation diamantaires and operates in Dubai, Botswana, USA, and Hong Kong. Aurostar has embedded the best social, ethical, and environmental practices in all its business processes to deliver on the promise of responsibly sourced diamonds. NDC is offering this partnership opportunity to only a select group of industry champions who align with the organization’s vision of building the natural diamond dream while staying rooted in a desire to enhance their sustainability efforts. NDC has created a robust, yet exclusive, community of partners who will help them in this endeavour, and Aurostar is the newest brand to make this commitment to the industry’s future. Aurostar sees the natural diamond industry as a force for good. It believes that ‘real luxury’ goes beyond great quality and craftsmanship, by also knowing that the product you purchase helps to benefit the communities it touches throughout its supply chain. The company has supported local talent and local entrepreneurs in Botswana through their distinct incubation model, enabling them to be a part of the benefits and value addition of the diamond journey. Aurostar is of the belief that wearing a natural diamond, which is so often linked to the most precious moments in life, should come with the assurance that it did not burden or hurt the society or the environment in any way. Arpan Mehta, Managing Director at Aurostar Diamonds, stated, "Inspiring consumers and bringing the enchanting stories of diamonds and how they better the lives of many is ever so important in the current climate. In order to regain the consumers’ confidence, we feel it is imperative that the diamond community comes together to actively invest in the promotion of natural diamonds. That is why we are very honoured to be partnering with the NDC and working towards this goal." Richa Singh, Managing Director – India & Middle East, Natural Diamond Council, said, “The NDC is excited with the industry response to our innovative Partnership Program, as we invite key stalwarts of the modern natural diamond sector to build a brighter future for every person who contributes to our industry. We are happy to have Aurostar join our program, as we focus on building compelling consumer and trade narratives around the values, ethical standards, sustainability efforts, and unwavering dedication to transparency championed by our partners.” NDC’s existing partners include nine leading diamantaires and jewellery manufacturers Shree Ramkrishna Exports (SRK), Hari Krishna Exports Pvt. Ltd. (HK), Rosy Blue, Venus Jewel, Diarough, Dianco, Jewelex, KP Sanghvi and Shivam Jewels as well as Choron Group, Del Gatto Diamond Finance Fund, Bonas Group, World Federation of Diamond Bourses, Antwerp Diamantkring and Botswana Diamond Manufacturers Association. All of these partnerships represent an unparalleled commitment to industry growth, through increased investment in marketing and promotion. NDC is offering these partners coveted opportunities to leverage their brands through PR interventions, exclusive content creation, networking events and including them in strategic brainstorming sessions on how to further the natural diamond narrative. In addition to these alliances, NDC also has partnerships with top retail brands from around the world including Malabar Gold and Diamonds and Chow Tai Fook Jewellery Group and regional leaders like Jawhara Jewellery, Z Bird, La Marquise Jewellery, Ben Bridge Jeweler, Razny Jewelers and Day’s Jewelers to further build the natural diamond dream.

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