Black Label | Mines to Market

Forevermark, the diamond brand from the De Beers Group, partners with Fortofino, a jewellery brand for every occasion, to open its exclusive diamond boutique store in Chandigarh. As the first exclusive Forevermark Boutique in the city, the store retails Forevermark diamonds in a wide variety of elegant cuts, designer jewellery and loose diamonds. With Forevermark withholding the promise of transparency, trust and a high level of confidence, the patrons of Chandigarh strongly deserve when buying diamonds. Forevermark provides the world’s most carefully selected natural diamonds, each with its unique inscription number to guarantee the rare and responsibly sourced diamonds. Film Star Sonali Bendre, adorned with beautiful Forevermark, said, “It is truly an honour to associate with Forevermark and Fortofinoto launch their first exclusive boutique in Chandigarh. Knowing that each Forevermark diamond is inscribed with a unique identification number, is natural, hand-selected and comes with a promise of being beautiful, rare and responsibly sourced makes me feel extra special to wear this beautiful piece of jewellery today.” Mr Sanjeev Talla, CMD, Fortofino said, “It is our privilege to be associated with a brand like Forevermark and launch their first boutique with us here in Chandigarh. Forevermark is a trustworthy brand that provides you with the most genuine and beautiful diamonds. Using Forevermark diamonds in our designs not only enhances the jewellery but also increases our credibility with our customers. This is a huge milestone for us to achieve along with Forevermark and we look forward to many more such associations.” Sachin Jain, President, Forevermark said, “Chandigarh consumers are extremely aware of luxury and the value that diamonds hold in their life. However, when it comes to jewellery shopping, trust & quality are always a factor and that is why I invite all consumers to visit this exclusive Forevermark flagship store where they can be assured of buying only the world’s best natural diamonds which comes with a strong heritage of 130 years from the De Beers Group. We are proud to associate with Fortofino and launch the very first boutique in Chandigarh. The beauty of the association is that we share a similar brand value and ethos. We aim to provide customers with a modern retail experience by displaying the most beautiful diamonds the brand has to offer” Fortofino, the new exclusive store, houses all the exquisite Forevermark Collections including the Black Label Collection, Tribute, Half carat Collection and Twogether Collection to name a few. To entertain the customers, Fortofino also offers unique interactive experiences including a diamond gaming screen. Visit the store at Ground Floor, SCO No 186-188, Sector 17-C, Chandigarh or call 01722725111 for further details.

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