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Advit Jewels Limited has fixed the price band of Rs 130/- to Rs 138/- per Equity Share of face value Rs 10/- each for its maiden initial public offer. The Initial Public Offering (“IPO” or “Issue”) of the Company will open on Tuesday June 23, 2026, for subscription and close on Thursday June 25, 2026. Investors can bid for a minimum of 100 Equity Shares and in multiples of 100 Equity Shares thereafter. Equity shares outstanding as on date 3,38,42,000 Equity Shares of Rs 10 each. The IPO is a fresh issue of 1,19,68,000 equity shares. The proceeds from its fresh issue worth Rs 65 crore will be for funding incremental working capital requirements of the company, Rs 65 crore for repayment/pre-payment, in full or in part, of certain outstanding borrowings availed, and general corporate purposes. Advit Jewels is in the heart of India's gemstone and jewellery hub Jaipur, Rajasthan, and it is a manufacturer and seller of traditional and contemporary handcrafted fine jewellery, specializing in Kundan, Polki, diamond and studded pieces. Its brand name is Rambhajo. The company’s expertise in craftsmanship and a keen understanding of changing customer tastes, the company blends traditional methods with contemporary designs to create jewellery that feels both timeless and relevant. Its pieces are crafted using age-old techniques, but it also incorporates modern design elements, ensuring each item is not only beautiful but also reflects a rich cultural heritage. The result is jewellery that is elegant, meaningful and appeals to both classic and modern sensibilities. The company’s core strength lies in design innovation and customization, offering clients the flexibility to tailor jewellery according to specific tastes, cultural significances and market trends. From bridal collections to everyday luxury pieces, its offerings cater to a diverse clientele across Indian markets. With a commitment to quality, authenticity and customer satisfaction, the company ensures that each piece it creates reflects meticulous craftsmanship, carefully sourced materials and a deep understanding of heritage artistry. The company’s offerings include necklaces, earrings, rings, bangles and customized jewellery pieces. It works primarily with gold, diamonds, and coloured stones and is known for its work in Kundan and Polki. The company does innovation and designing every day by blending different art forms from different locations in the world. Its every design is unique and is not repeated. The company’s products are designed in both 14 carat and 18 carat gold depending on its customer preferences. The company largely operates on a B2B model, serving dealers, showrooms and jewellery retailers. At the same time, the company caters to B2C customers for exclusive, made-to-order pieces. Its manufacturing unit is located at Jaipur having a built-up area of 6,450 sq ft and operated on a leased premises fully maintained by the company. The company’s facility follows strict safety standards and is fully equipped with modern machines such as 3D printers, casting units and polishing machines. The company’s setup is designed to handle the complete production cycle under one roof right from raw gold processing to the final finishing of the product. The company has been growing over the years to cater to increase in volumes and demand for its products and currently its flagship store in Jaipur, Rajasthan is under-construction. And by centralizing the entire production process under one roof, the company ensures operational efficiency, stringent quality control and shorter lead times. The entire jewellery manufacturing process of the company starting from melting, sheet and chain making, stone setting, polishing, and quality inspection is conducted in-house. A significant part of its workforce comprises skilled artisans, and each piece goes through multiple levels of inspection. Its revenue from operations for the 9-months ended 31 December, 2025 was Rs 1,237.9 crore and its net profit was Rs 254.4 crore. Holani Consultants Private Limited is the book-running lead manager, and Bigshare Services Private Limited is the registrar of the offer. The Offer is being made through the book-building process, wherein not more than 50% of the net offer is allocated to qualified institutional buyers, and not less than 15% and 35% of the net offer is assigned to non-institutional bidders and retail individual bidders respectively.

Tag: B2B model

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