apan | Mines to Market

Swarovski Created Diamonds collections in the USA, China, and Japan, the Austrian Maison ventures further into the fine jewelry market with the announcement of their launch in India. Crafted with Swarovski’s exquisitely cut laboratory-grown diamonds, which are identical to mined diamonds in every way but origin, Swarovski Created Diamond's fine jewelry collections showcase the brand’s mastery of light and savoir-faire. They are created with 100% renewable energy and recycled gold and silver, and only diamonds of the highest quality are used, with each stone certified by the International Gemological Institute (IGI) according to the 4Cs of diamond quality - cut, color, clarity, and carat weight. The collections include Galaxy, the latest range by Global Creative Director Giovanna Engelbert, which takes its inspiration from the birth of the cosmos. The 19-piece collection includes necklaces, rings, earrings, and bracelets in a dazzling array of diamond cuts, expertly crafted to capture and transform the light. Giovanna Engelbert commented: “The confluence of diamonds, Swarovski's heritage, and my creative vision has culminated in a collection that embraces the birth of new dimensions for the universe of Swarovski. The endeavor of meticulously creating diamonds to reflect light in mesmerizing ways was remarkable, and what truly excites me is the accessibility to this beauty, thereby elevating the possibilities of customers’ creativity in their self-expression.” Myrtille Clement-Fromentel, Swarovski CBO, commented: “As Masters of Light since 1895, we are pleased to enrich our proposition with Swarovski Created Diamonds collection in India. Each piece reveals our unique savoir-faire, creativity, and artistry, allowing customers to indulge themselves or delight their loved ones with beautiful fine jewelry pieces. Our Swarovski Created Diamonds collections are the ultimate expression of Giovanna Engelbert’s creative vision and represent an exciting chapter in our brand journey to offer all our customers the opportunity to unleash the full radiance of their individuality.” Swarovski Created Diamonds are 100% identical to mined diamonds – the only difference is how they originate. Just like mined diamonds our laboratory grown diamonds are graded and certified by IGI according to the 4Cs of diamond quality, and as proof of origin, every diamond 0.18ct or larger carries a laser engraving identifying it as an authentic Swarovski jewel of exquisite beauty. With its long heritage of precision cutting, innovation, and artistry since 1895, entry into the fine jewelry market is a natural evolution for the 129-year-old luxury brand. Swarovski Created Diamonds collections will be rolled out in flagship stores and key markets globally. Swarovski Created Diamonds are available from 15th June 2024 at select Swarovski stores in Delhi, Mumbai, Pune, Bangalore, Amritsar, Cochin, Hyderabad, Chennai, Surat, Ludhiana, Chandigarh and Kolkata at INR 26,000 onwards.

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