Anika Agarwal | Mines to Market

MMTC-PAMP elects Anika Agarwal as President – Consumer Business. MMTC-PAMP elects Anika Agarwal as President – Consumer Business. MMTC-PAMP, India's first and only London Bullion Market Association (LBMA) certified Good Delivery refinery for Gold and Silver, announced the appointment of Anika Agarwal as President – Consumer Business. Anika would be responsible for building and delivering the strategy to build the MMTC PAMP’s brand and presence in India across the Physical and Digital spaces. She will report to Vikas Singh, Managing Director, and CEO of MMTC-PAMP. Anika is an experienced sales and marketing leader with a lot of experience across diverse and competitive industries such as Retail, Telecom, and Insurance. Anika has extensive expertise in building strong consumer brands, along with scaling up direct to consumer businesses. She brings her extensive expertise in leveraging technology to allow business growth and offer a superior customer experience. She is also considered to be a people-centric business leader with an emphasis on driving innovation and new ideas. Anika was recently named Marketer of the Year 2020 by ACEF and Insurance Personality of the year at the 5th India Insurance Summit and Awards. Prior to MMTC-PAMP, Anika worked with Max Bupa Health Insurance, where she has held a variety of leading roles in marketing, digital transformation, direct and digital sales over the last 9 years and contributed significantly in building a number of industry-first digital innovations for the Indian health insurance sector. Prior to Max Bupa, Anika spent nearly 7 years with Nokia Corporation in India, the Middle East and Africa. Anika is an English Literature graduate from Delhi University and carries an MBA in Marketing and Finance from LBSIM, Delhi. On her appointment, Anika said, "India is one of the largest markets for gold and precious metal plays a central role in the country's culture. MMTC-PAMP is known for providing the highest quality and purity products, and I look forward to expanding MMTC-PAMP’s retail and digital presence to build a strong omnichannel consumer business and to creating a preferred brand in the mostly unorganized precious metals market in India.” Vikas Singh, Managing Director & Chief Executive Officer, MMTC-PAMP, said, “We are pleased to welcome Anika Agarwal to our versatile and high-performing team. Anika brings in-depth knowledge of consumer-centric businesses coupled with the comprehension of how new digital technologies disrupt industries. MMTC-PAMP is rapidly evolving in building a consumer-centric portfolio, and Anika’s immense experience will anchor our journey and position us as one of the fastest-growing brands’ in the precious metals segment in India.” MMTC-PAMP has a variety of products and services on offer for gold consumers across the country, including retail outlets/verification centers for consumers to resell their jewellery; gold and silver bars and coins with 999.9 purity standards and has also developed one of the world's first digital gold accounts with a range of plans for the Indian consumers. MMTC-PAMP: Our Credentials Matter… because Trust is Precious Established in 2008 as a joint venture between MMTC Ltd, the Government of India, and PAMP S.A. Of Switzerland*, the world's most certified refiner and fabricator of precious metals, MMTC-PAMP is India's first and only gold and silver refinery certified by the London Bullion Market Association (LBMA), the industry’s leading regulatory body worldwide. Established from the scratch under the direct supervision of PAMP technicians and engineers, MMTC-PAMP is today the world's most advanced precious metals processing facility.

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