The Gem & Jewelry Export Promotion Council (GJEPC) India’s apex body for the Gem & Jewelry Trade in India introduced their new identity today. The vision is to position India as a unique destination for gems and jewelry.
Colin Shah, Chairman, GJEPC said, “The Gem & Jewelry Export Promotion Council (GJEPC) is a forward-thinking, all-inclusive association that believes in constantly upgrading itself to align with the fast-changing and challenging times. Reimagining its logo is a nonverbal strategy that speaks volumes of the Council’s evolution.”
Renowned agency ANC designed the new GJEPC logo. The circular symbol is representative of India’s ‘centrality to the industry and GJEPC’s authority and importance as an apex body for the industry. The concentric circles represent a powerful force that radiates outwards from India, reaching out to the world. At another level, the symbol strongly connects to the category: gems and jewelry. The lines represent the facets of a cut gem. The font has the gravitas of an institution; yet has the elegance this category demands. It strikes a perfect balance between classic and contemporary, projecting GJEPC as an authoritative but forward-thinking Council with a contemporary view.
“The new brand identity presents the GJEPC as an apex body driving sectoral growth by connecting government and trade and promoting Brand India on a global level through various initiatives. It denotes a union of our culture and a forward-looking industry body positioning India as a center of excellence for the gems and jewelry industry.”
The new circular logo featuring neutral colors with extending spokes showcases the strong role that the Council plays as a facilitator between the industry and the Government. The design has the required attributes in projecting stability and yet having a modern outlook, which was amply proved during the pandemic when the GJEPC pushed for transactional digital solutions and conducted the world’s first virtual B2B buyer-seller meets and IIJS trade shows among others.
Milan Chokshi, Convener, Promotions, Marketing & Business Development, GJEPC said, “The logo should be symbolic of the stature of the Council. Also, it was time to evolve… the way brands globally are able to adapt to the new technology, and this multitude of reasons impelled us to go into this exercise.”