The Choron Group (“Choron”), a global leader in the diamond industry, proudly announces the acquisition of the AMC Group (“AMC”), a renowned De Beers Sightholder and supplier of certified polished diamonds to luxury brands and retailers in Asia and Europe. This strategic move strengthens the Choron Group’s position as a leader in the international diamond pipeline and expands its manufacturing and distribution capabilities.
AMC, headquartered in Antwerp since 1988, is celebrated for its excellence in producing remarkable polished diamonds through technologically advanced manufacturing processes in Stellenbosch and its efficient, customer-centric operations in Antwerp, Hong Kong and Shanghai. Its reputation for reliability and quality aligns seamlessly with the Choron Group’s commitment to provenance, transparency, and innovation.
With this acquisition, Choron will integrate AMC’s state-of-the-art facilities and expertise into its international network, enhancing its ability to source, manufacture, and deliver polished diamonds to discerning clients, luxury brands and retailers worldwide.
The transaction was initiated and facilitated by the Bonas Group. Anshul Gandhi, CEO of the Choron Group, stated:
“This acquisition marks a significant milestone for Choron. AMC’s legacy of excellence and market leadership complements our vision to deliver unparalleled quality and service in the diamond industry. Together, we will set new benchmarks in the diamond supply chain with a specific focus on bolstering our mines to market pipeline.”
David Parnas, CEO of the AMC Group, also expressed his optimism about the transaction:
“On behalf of the Parnas and Mai families, we are delighted to join forces with the Choron Group, a company that shares our commitment to excellence, sustainability, and innovation. This takeover ensures a bright future for our combined operations, and I am confident that our unified expertise and resources will create new opportunities for growth and success in the global diamond market.”
The combined strength of Choron and AMC from 1 January 2025 positions the newly unified organization to continue driving growth and innovation while solidifying its leadership in the global diamond industry.
